The Ruby Slipper prides itself on being environmentally conscious. This Earth Day we have teamed up with BlueJeansGoGreen to turn recycled denim into housing insulation for those in need.

Founded in 2006, BlueJeansGoGreen began when New Orleans was devastated by Hurricane Katrina. Through their partnership with UltraTouch denim insulation, BlueJeansGoGreen provided insulation to multiple Habitat for Humanity projects in New Orleans, Baton Rouge, and Mississippi. The UltraTouch insulation is composed of 85% of recycled cotton fibers. It is environmentally safe. It also resists mold and mildew, and has 30% better sound absorption. 

Over 25 Billion pounds of textile ends up in the landfill every year. By recycling worn denim into UltraTouch insulation, BlueJeansGoGreen, helps keeps textile waste out of the landfills. To date, BlueJeansGoGreen has collected over one million pieces of denim. Recycling denim is the end-use example of how the cotton industry continues to make environmental gains across all life cycle phases.

Do your part this Earth Day and instead of throwing your old blue’s out…recycle your denim with us and save money on new jeans! As a Thank You from us to you, for every pair of jeans contributed we will give you $25 OFF a new pair of jeans!   




April 22, 2016 by Victoria Perez

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