13.8 million posts and counting.
Sophie Amoruso wrote a hugely popular book in 2014, titled of course #GirlBoss, and the term stuck. And if anyone was living under a rock about that time, Sophie was the CEO of the wildly popular American retail chain, Nasty Gal, for 10 years.
#girlboss originated with a feminist, strong, cool, take no shit kind of vibe. It was geared toward millenials and the unconventional. But I think the bad ass vibe has left the building.
And now is when you take a side.
Many people think that #girlboss is anything but feministic. I think the message started that way, but over a couple of years, the bad ass-ness has gotten watered down into something completely the opposite. I am not even sure why it is still growing after four years. The fickle followers of Instagram rarely keep a hashtag going strong for that long.
So before I start blabbing my pen, I did some research today watching U-Tube videos of Sophia, reading excepts from both sides of the topic, and actually searching the actual hashtag #girllboss. I invite you to do just that. Let me give you a hint,,,,,after scrolling through about one HUNDRED photos with the hashtag #girlboss, half of the photos show ample cleavage, provocative poses, lack of clothing, let alone anything from what #girlboss was supposed to stand for.
So what does it mean? I am no girl. I am a woman who works hard every day to keep learning in this ever changing retail environment. I try to be active in my community and partner with other like minded strong women. I am an entrepreneur.
I mean, there's no #boyboss. (well there actually is, 7700, but still) That just sounds ridiculous. I mean, why must WE have a child connotation being over used MILLIONS of times.
No thanks. I choose not to join the #girlboss OR #bossbabe movement. You can find me at #bossladydiaries. I think it's way more bad ass!